Adobe Photoshop
In the history of photography, there
has never been a time that we can achieve such phenomenal results in editing as
has happened in the digital age. And
while there are a myriad of tools that the computer and internet have made
available to us to enhance and change the images that come from a photo shoot,
none can top the popularity and power of Adobe Photoshop. The program has become so synonymous with
editing and creating effects that the term, “to Photoshop” has become a verb
that means to enhance or alter an image.
We
can “Photoshop in” new outfits, accessories or even people to a shot where it
was just not possible before. So if you
want a picture of you shaking hands with the president, you don’t have to go to
Washington
Similarly,
we can “Photoshop” out things from a picture we don’t want to see there
anymore. So if you have a physical flaw,
that can be removed. You can even remove
a distracting person from the background of the shot. The program is so sophisticated that these
images are possible and you really cannot tell the alteration has been made.
Photoshop
has become such a de facto standard for photo processing that if you are
setting up a photography studio or business, a copy of the software is as
necessary as Microsoft word or PowerPoint.
The good thing about this software is that it is readily accessible and
a lot of people know how to use it. So
if you feel insecure about learning yet another computer application, you can
probably find a college student, someone at the high school or maybe the junior
high that knows Photoshop in and out and can help you jump start your use of
the software as well.
But
Photoshop has not always dominated this genre.
The program was created in 1989 by two brothers, John Knoll and Thomas
Knoll. While the brothers developed
Photoshop for custom uses they had at the time, it wasn’t long before the
market potential of this software became evident. So, being smart entrepreneurs, John and
Thomas founded a little company called Adobe and began operations in 1990.
Adobe
has been a shining example of how to achieve success in the age of the
internet. Today few of us who use the
internet are not aware of Adobe. You
probably cannot find a personal computer that uses the internet that does not
have a free copy of the Adobe reader on it to read PDF files. The PDF format is yet another example of how
this little company has created and then taken over a particular market of
online business.
To
really become skilled at using Photoshop, the first thing to do is probably
find a copy to play with. Like most
computer applications, you can probably find a copy on a friend’s computer just
to tinker with it and get a feel for the controls. Then if your friend is a wizard at Photoshop,
let him or her show you some of the real “wiz-bang” things they can do with
Photoshop using the same menus you were just tinkering with. This little Saturday afternoon experiment
could turn you into a Photoshop addict forever.
After
that, you would do well to download a copy for yourself. You can get an evaluation version that will
give you most of the features. But you
really only need that if you are not sure if you are going to buy a copy. Since Photoshop dominates this market, you
almost certainly will buy a copy so you might save some frustration and
purchase a licensed copy right away.
Now, you will probably find yourself playing with the software for long
hours just having fun and that’s great.
But don’t overlook the value of taking some organized classes in photo
editing using Adobe Photoshop. These
classes can show you the shortcuts and how to get the most out of the software.
From there on out, your imagination is the only
limit to how you will use this tool to make your photographs better for your
customers. And you will be able to
respond enthusiastically when someone says, “that’s ok, you can just Photoshop
that and fix it right up.”
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